Simplify the Driver Employment Lifecycle

A Virtual Discussion on Optimizing the Driver Job and Experience

Are you doing the same ol' thing and expecting different results?

How often do you re-write the job description for professional drivers at your company? Have you ever given it a second thought? 

Our friends at GoToro help trucking companies rebrand the jobs they offer, and we know from our own experience just how valuable that is, both for drivers and office staff. Something as simple as demonstrating why your company is so great, rather than using pretty words can make a world of difference in the recruiting, retention, and referral lifecycle. 

On this Webinar, you'll learn:

  • The most impactful ways companies are rebranding driver jobs
  • The biggest culture hits for driver recruiting and retention
  • How to optimize the driver employment lifecycle

Who Should Attend?

HR, Recruiting, Retention, and Marketing Pros in the Trucking Industry


  • Thursday - April 7th, 2022
  • 2 pm EST | 1 pm CST | 11 a.m. PT
  • Duration : 1 hour


Max Farrell
CEO & Co-Founder at WorkHound

Max Farrell is co-founder and CEO of WorkHound, a real-time feedback software platform built to give frontline workers a voice with companies. WorkHound drives retention strategy and results in high-turnover industries like trucking. WorkHound gives more than 70,000 workers a voice daily so that their companies can proactively address their issues. Before WorkHound, Max founded an innovation consulting firm where he created employee engagement initiatives for startups, nonprofits, and Fortune 1000 companies. In his spare time, he's an avid sportsman and sound hip-hop artist.

Bruno Stanziale
CEO of GoToro
Bruno Stanziale has 18+ years of business development, sales strategy, and senior management experience in high-growth businesses including HR Technology, Fintech, and IT infrastructure management. Bruno took over as CEO of GoToro, formerly known as, 15 months ago to expand its footprint within the transportation digital recruitment marketing space.
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We want to make sure you and your team come away from this discussion equipped with new tools to help retain more drivers at your company.


Our goal is to inspire retention leaders like you to think differently. The status quo is the greatest obstacle to overcoming industry-wide driver turnover.

Conversation Starters

Although driver feedback isn't always easy to hear, it's necessary for your company's retention strategy. Our webinars serve as a launchpad to start the conversation.