Drivers & Dashcams: A Data-Driven Discussion

Based on the 2021 Driver Equipment Report

Do you ever feel like you're being watched?

It's no surprise that drivers aren't big fans of dashcams and other in-cab recording devices. But we recently ran the numbers and have cold hard data to help guide the challenges associated with in-cab recording device installations. Quite frankly, the trends on the subject left us shocked.

In this discussion, WorkHound will reveal the top trends in feedback related to in-cab devices and how to excel at your dashcab program, a necessary evil of ensuring your drivers are safe and protected on the roadways.

Who Should Attend?

  • HR Professionals
  • Driver Retention Professionals
  • Safety Leaders


  • Wednesday - November 10, 2021
  • 2 pm EST | 3 pm CST | 11 a.m. PT
  • Duration: 1 hour


Max Farrell
WorkHound, CEO & Co-Founder
Max Farrell is co-founder and CEO of WorkHound, a real-time feedback software platform built to give frontline workers a voice within their companies. WorkHound drives retention strategy and results in high-turnover industries like trucking. WorkHound gives more than 70,000 workers a voice daily so that their companies can proactively address their issues. Before WorkHound, Max founded an innovation consulting firm where he created employee engagement initiatives for startups, nonprofits, and Fortune 1000 companies. In his spare time he's an avid sportsman and sound hip-hop artist.
Harman Cheema
Harman Cheema's career in transportation began when his father Darshan Cheema started his career in trucking as an owner-operator in the Seattle/Tacoma area. In 2006, Darshan and his sons started the business with one truck and one reefer trailer. While Darshan was burning rubber on the road, Harman was trying to book as many loads as possible after school. After finding success, they moved their operation to California, where the company grew and their mission of Delivering Excellence became the driving force of their operation. When Harman took over, Cheema Freightlines opened a headquarters in Sumner, Washington, while still operating out of Lathrop, California. With two terminals, a fleet of trucks, and all of the west coast to provide for, Cheema Freightlines continues to be a high-quality, safe, and hard-working transportation provider. Today, Cheema continues to work towards putting safety first. They consistently focus on providing efficient operations, minimizing costs, and always “delivering excellence” for their customers.
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"WorkHound has helped us get to know the drivers who aren’t the loud ones — the ones who are more quiet and simply get their work done." - Harman Cheema


We want to make sure you and your team come away from this discussion equipped with new tools to help retain more drivers at your company.


Our goal is to inspire retention leaders like you to think differently. The status quo is the greatest obstacle to overcoming industry-wide driver turnover.

Conversation Starters

Although driver feedback isn't always easy to hear, it's necessary for your company's retention strategy. Our webinars serve as a launchpad to start the conversation.